Professional blogs are very popular among small businesses and large corporations. Professional blogs can be an alternative for expensive websites. This is an excellent alternative for small businesses because they may not have the money to hire a web designer. Updating a blog is much easier and faster than updating a website because companies don’t have to tell their web designers the updates which save companies time and money. (1)
Blogs can help a company with its promotion and marketing by having information about its current and new products. Customers can also leave their thoughts about the new products that the company is developing. This can help the company decide whether or not to produce the product. The company can also have a news section in its blog that has news pertaining to the industry that the company is in. Another way that blogs can help a company is by having a section for frequently asked questions so that its main web account is less crowded. (2)
(1) Darrell Zahorsky, . "What a Business Blog Can Do For Your Small Business." About.com. Web. 15 Sep 2009. http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm.
(2) Jennifer Kyrnin, . "How to Use a Blog for Non-Diarists." About.com. Web. 165 Sep 2009. http://webdesign.about.com/cs/weblogs/a/aa061603a.htm.
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I totally agree with everything here. I believe that blogs really help businesses in the long and they also help to keep costs down. However, I do see a negative effect that blogs can have on businesses too. Anyone is allowed to post anything they want; which may or may not be factual information. I could just as easily lie about a product and hurt a company's reputation as I could tell how much I like the product. There has to be some way to prevent or control what is actually said in certain blogs.
ReplyDeleteYour absolutely correct when you say web design can not only be expensive, but also very time consuming. I once tried to get a fairly interactive company website put together for my construction company. It took a long time for me to even get some basic put into it, and it was extremely frustrating. I didn't have the financial resources to pay someone to build it for me, so I eventually gave up and made a blog. Blog resources offer countless ways to add really neat features that make your blog unique and interactive. I believe blogs are a great tool for all business's
ReplyDelete-Jamen Woodstock