Ten Well-Created Corporate Blogs

Corporate blogs are becoming an important part of business and every day there are new blogs being created. Here is a list of ten well-created corporate blog sites.

1. Dell-Dell’s blog site is very clean and easy to navigate through. It not only has blogs for customers to communicate with the company, it also shows consumers what is going on the computer industry and what the consumers can expect from Dell in the future. http://en.community.dell.com/blogs/insideit/default.aspx

2. GM-This blog site’s home page is simple and easy to navigate. It has seven blogs that are separated by interests. Each blog has information for any person is looking for information about the future and about GM products. http://www.gmblogs.com/

3. Google-Google’s blog is basic, but easy to understand. Google’s blogs are very important because of Google’s internet presence. A lot of people use Google to do their internet searches and read its blogs. The blog site has a lot of information about news and new Google products. http://googleblog.blogspot.com/

4. McDonald’s-This blog is unique because it focuses on the corporation’s responsibility and sustainability. McDonald’s is the largest fast food restaurant chain in the world and its blog is very helpful for those who are looking for information on the values of McDonald’s. http://www.crmcdonalds.com/publish/csr/home/_blog.html

5. Amazon-Amazon’s blog is very useful to its consumers because it gives product information and allows the consumers to leave private comments to writers. It also gives information about the company and its future. http://www.amazon.com/gp/daily

6. Wal-Mart-This blog is very well laid out and easy to navigate. It has different categories that include: family, gadgets, gaming, sustainability, movies, and music. Wal-Mart’s blog gives information about what is new in the company and what is being released in Wal-Mart stores. http://www.checkoutblog.com/

7. Southwest Airlines-This blog is very well organized and colorful. It has a lot of information about the company and the current events that are going on. It also has a lot of news about Southwest’s lower fees. http://www.blogsouthwest.com/

8. Coca-Cola-This blog is very fun and colorful. It has a lot of information about the company and its products. The recipes topic in the blog was fun and creative. http://www.coca-colaconversations.com/

9. Cisco-Cisco’s blog site is very neat, organized, and easy to navigate. This blog site can help you be aware of the financial and product news involving networking and security technology. http://blogs.cisco.com/

10. Apple-Apple’s blog is very useful for its consumers because it has a lot of information about its products. If you go to the site, the first thing you see is information about the iPhone and about the top Apps that were downloaded for the week. This is very useful to people who want to know what Apps are being used right now. http://theappleblog.com/

Blogging Evolution Follows Website Evolution

Blogs are evolving as website are evolving because blogging has become very popular among businesses, they are cost effective, and there are more and more applications and software for blogs. According to CNET news, there are a reported 175,000 new blogs created every day (1). According to Business Blog Consulting, in a survey done asking what three marketing tactics and channels will be emphasized in 2009 34 percent said that blogging will be used (5). Business need to take advantage of this to reach more consumers, suppliers, and potential business partners. Blogs are very cost effective because they require less time and resources to update your information (2).

When websites first came to existence, they were plain and with little color. For example, Yahoo’s home page in 1996 just had its name is color and a lot of links (3). Now, Yahoo’s home page has a lot more color, pictures, and links with graphics, gadgets, and e-mail (3). Blogs are following the same path as website did. Blogs are now being updated with graphics, videos, different software, and gadgets from Google (4). Blogging is evolving everyday with the increase of technological advances or at least until technology comes up with another way to communicate.
(1) http://news.cnet.com/2100-1025_3-6102935.html
(2) http://www.pajamamarket.com/pajama_market_small_busin/2009/05/business-blogs-fad.html
(3) http://www.etiole.com/2008/10/see-how-google-yahoo-msn-facebook-orkut-and-other-websites-looked-in-the-past-the-90s/
(4) http://www.masternewmedia.org/news/2006/12/06/business_blogs_and_the_business.htm
(5) http://www.businessblogconsulting.com/