Blogs are evolving as website are evolving because blogging has become very popular among businesses, they are cost effective, and there are more and more applications and software for blogs. According to CNET news, there are a reported 175,000 new blogs created every day (1). According to Business Blog Consulting, in a survey done asking what three marketing tactics and channels will be emphasized in 2009 34 percent said that blogging will be used (5). Business need to take advantage of this to reach more consumers, suppliers, and potential business partners. Blogs are very cost effective because they require less time and resources to update your information (2).
When websites first came to existence, they were plain and with little color. For example, Yahoo’s home page in 1996 just had its name is color and a lot of links (3). Now, Yahoo’s home page has a lot more color, pictures, and links with graphics, gadgets, and e-mail (3). Blogs are following the same path as website did. Blogs are now being updated with graphics, videos, different software, and gadgets from Google (4). Blogging is evolving everyday with the increase of technological advances or at least until technology comes up with another way to communicate.
(1) http://news.cnet.com/2100-1025_3-6102935.html
(2) http://www.pajamamarket.com/pajama_market_small_busin/2009/05/business-blogs-fad.html
(3) http://www.etiole.com/2008/10/see-how-google-yahoo-msn-facebook-orkut-and-other-websites-looked-in-the-past-the-90s/
(4) http://www.masternewmedia.org/news/2006/12/06/business_blogs_and_the_business.htm
(5) http://www.businessblogconsulting.com/
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I feel Kimberly is definitely on the right track. Her observations that blogs are consistently using many of the same technologies designed for websites are correct. However, for this same reason many business owners feel that paying for an expensive website just isn't cost effective when a blog can, in many ways, provide the vital functions of advertising and interacting with customers. Smaller businesses have jumped on the wagon of creating a blog site for their business rather than a website. Many of these businesses are service oriented, such as "Union Squares Ventures"(1), and use blogs as their sole internet media.
ReplyDeleteThe problem that I see with blogs replacing websites is that many search engines favor user hits. So if a website has been up a long time and has a lot hits to it, then it will show up before a blog in a search result. Search engines however favor recent updates more, so blogs do have a win over that. One of the only disadvantages I see is that blogs require constant updates and maintenance otherwise it will fall behind websites in the search pool and will thusly lose business. Keep on posting, rather than build it and let the business come. A businesses long term objectives will determine the use of only a blog vs. using a website.
(1)http://www.whatsnextblog.com/archives/2005/10/trend_forecast_blogs_replacing.asp